Fiji's Environmental Pride Campaign — Launching 11 July 2026

One Beach. Fiji

One beach at a time.
Until every shore, village, road and river
reflects the paradise we live in.

Join Natadola Clean-Up Our Story
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Map showing directions, parking and the muster point for the Natadola Beach Clean-Up
Muster Point
Shangri‑La Picnic Ground

Getting there,
and what to expect.

How to Get There

Take the Natadola turn-off from Queens Road and drive for around 15 minutes. Turn right at the sign for Yatule, about 50 metres before the InterContinental turn-off. Follow the road up the hill past the building site, back down past Yatule Resort, and continue to the car park next to the InterContinental.

Where to Park

Parking at the muster point itself is limited, though there's some space further up the beach and roadside near the muster point. Please use the main car park next to the InterContinental where possible (see map).

Where to Meet

The muster point is at Shangri-La's picnic ground, roughly halfway up the beach — an 8-minute stroll from the main car park.

Areas We're Targeting

We have four areas that we're targeting:

  • Area A The biggest but least polluted area — above the creek, at the top of the beach.
  • Area B Between the picnic area and the creek.
  • Area C Between Yatule and the picnic area, including the road and lakeside.
  • Area D Between Yatule and the InterContinental, including the car park and surrounding area.

The Process

Meet at the Muster Point to register and receive a wristband for morning tea and water, then collect your bags and gloves — you'll be directed to an area to work on. Area A is our starting point, with the earliest arrivals sent there first. Areas B and C are the worst affected, and we'll do a slow crawl across both. Area D will be covered by the massage therapists and our later arrivals.

Sharps & Dangerous Objects

Every section has a dedicated sharps collection team. If you come across a sharp or dangerous object, call for the sharps team and they'll come and collect it — please don't handle it yourself.

We plan to be done and dusted by 10am — enjoy a job well done, then enjoy our favourite beach, sparkling clean.

Fiji is paradise. Not because it used to be.
Because we choose to keep it that way.

The One Beach Manifesto — Natadola, 11 July 2026

01 / 06
Campaign Launch

We're starting with
one beach.
We won't stop there.

Natadola is beloved. It's beautiful. And right now, it needs us. Join locals and guests of the InterContinental for Fiji's first One Beach clean-up.

Community Call to Action

This is your beach.
Come get it back.

You've swum here. Your kids have played here. Natadola belongs to all of us. On 11 July 2026, we're taking it back — one bag of rubbish at a time. Bring your family. Bring your neighbours.

Hotel Guest / Tourism

The best thing you'll do
on your holiday.

Two hours. A pair of gloves. The satisfaction of leaving Fiji more beautiful than you found it. Become part of something that lasts long after you fly home.

Hotel Partner Pitch

Your guests come
for paradise.
Help us protect it.

One Beach partners with Fiji's finest properties to make clean-up events a signature experience — meaningful, photogenic, and genuinely good. Your CSR. Your guests. Your legacy on this coast.

Schools Programme

Be the generation
that turned it around.

Every child who picks up one piece of litter is a child who thinks twice before putting it down. One Beach in schools teaches pride of place — and gives students a story to tell for the rest of their lives.

Social / Shareable

Don't just love Fiji.
Fight for it.

The before photos are confronting. The after photos are extraordinary. Share both. Show the world what Fiji looks like when its people decide enough is enough.

Natadola Beach

Why we're
starting here.

Natadola is one of Fiji's most beloved beaches. Locals have swum here for generations. Visitors fly across the world to stand on its sand. And right now, there are tonnes of rubbish hidden in the bushes above the tideline.

One Beach isn't about blame. It's about pride. Fiji is paradise — and we believe Fijians are ready to fight for it. We're starting with one morning, one beach, and one community coming together to take it back.

Then we move to the next beach. Then a village. Then a road. Then a river. Until there's nowhere left to clean.

1st
Beach — Natadola
6
Campaign Phases
1
Goal — One Fiji

Partners — Natadola
Beach Clean-Up.

The Grand Pacific
Holiday Inn

These organisations have donated their time and products to help us in building this event at Natadola and we are very grateful. In addition, Shangri‑La has generously given us permission to use their picnic ground as a staging post.

TDC Mannat Investments VaiWai Victoria Wines Shangri-La Yanuca Island Fiji

Natadola
Beach Clean-Up.

July 11 2026 · Natadola Bay, Fiji
  • Time 8:00am — 10:30am
  • Location Natadola Beach, Coral Coast
  • Bring Sunscreen, water, enthusiasm
  • Provided Gloves, bags, refreshments
  • Partner InterContinental Natadola Bay
  • Morning Tea A light morning tea generously provided by The InterContinental
  • Free Open to all — locals & visitors welcome

All are welcome. Bring your family, your neighbours, your hotel guests. Every pair of hands makes a difference. This is your beach — come get it back.

One step
at a time.

Every great movement starts somewhere. Ours starts at Natadola. This is how One Beach becomes One Fiji — one clean place at a time.

NOW
PHASE 01
OneBeach

Natadola, 11 July 2026. The launch. Locals + InterContinental guests, side by side. This is where it begins.

PHASE 02
OneVillage

Take the movement inland. Community-led clean-ups in partnership with local leaders and village elders.

PHASE 03
OneRoad

Adopt-a-highway style partnerships with businesses and schools lining Fiji's key corridors.

PHASE 04
OneRiver

Waterways carry litter to sea. Cleaning rivers is cleaning the ocean before it starts.

PHASE 05
OneIsland

Partner with outer island resorts. Bring the movement to every corner of the archipelago.

NORTH STAR ★
OneFiji

A nationally recognised programme. Every community, every hotel, every school — one country, one identity.

Join the movement
as a partner.

Whether you're a hotel, business, community group or organisation — there are many ways to be part of One Beach. Tell us who you are and how you'd like to help.

We'll be in touch within a few days. All enquiries go directly to the One Beach team.

🌿

Thank you. We'll be in touch shortly.

Your enquiry has been received by the One Beach team. We'll reach out within a few days to talk through how we can work together.


#ONEBEACH @ONEBEACHFIJI

Join us online.

#OneBeach #OneFiji